15. Maximize Your Brand's Impact: Why You Need Professional Brand Photos Now with Effie Gurmeza’s Tips
Today I'm joined by brand photographer, Effie Gurmeza. Effie has worked with brands like Samsung, M&M, and even Google! She is pure joy, so incredible kind, and a small business owner I truly admire. I can’t wait for you to meet her!
SHE SHARES:
Why brand photography is essential for businesses
Tips on preparing for brand shoots
How to maximize your investment
Choosing the right photographer
Tips to get good photos if you aren't ready to invest in brand photography yet
Why You Need Brand Photography
I’ve had all sorts of different businesses from handmade shops, to online courses, and physical products, and without a doubt, I can tell you that investing in brand photography has ALWAYS been the very best investment to make every single time.
GET YOUR STRATEGIC PLAN TEMPLATE: https://dustyhegge.com/strategy
CAFFEINATED SITES: https://caffeinatedsites.co/site-cafe
CONNECT with EFFIE GURMEZA
INSTAGRAM: @effiegurmeza
STUDIO INSTAGRAM: @softlight.studio.tacoma
TAKEAWAYS:
Brand photography is a crucial investment that significantly impacts sales and brand recognition.
Preparation and strategic planning are essential for maximizing the investment in brand photography.
Aligning values and building a strong relationship with the brand photographer are key to a successful partnership.
For those not ready to invest in professional brand photography, utilizing stock images and investing in quality backdrops can be beneficial. Practical photography tips for beginners include finding soft light, keeping compositions simple, and using replica surfaces for product photography.
Community meetups for entrepreneurs provide valuable networking opportunities and knowledge sharing, addressing the loneliness often experienced by small business owners.
Balancing work and family life involves setting boundaries, prioritizing time with family, and being patient with different stages of life and business growth.
Trusting in God's timing and control, learning from waiting seasons, and finding peace in the journey of business growth are important aspects of faith and business development.
The Site Cafe offers strategic website templates designed to energize businesses, providing conversion-led design and cost-effective solutions for online presence.
CHAPTERS:
00:00 Introduction and Importance of Brand Photography
05:10 Effie's Journey to Brand Photography
09:01 The Significance of Brand Photography in Today's Culture
12:24 Preparing for a Successful Brand Shoot
23:34 Tips for Utilizing Stock Images and Product Photography
24:58 Practical Photography Tips for Beginners
28:10 The Value of Community Meetups for Entrepreneurs
31:25 Balancing Work and Family Life
39:40 Faith and Business Growth
47:12 Energize Your Business with Strategic Website Templates
