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No polished answers. No one-size-fits-all solution. No pretending I have all the answers. Just honest conversations about building a business and life that glorifies God and blesses his people—without costing you your home, your health, or your family.

I can’t wait to chat with you - this is seriously my favorite thing I’ve ever done on the internet. I hope you love it.

Featured On: Forbes, HoneyBook, Creative Mornings, The Rising Tide Society, Showit, Business Insider

episode Downloads

200k

current itunes rank

#3

episodes streaming

350+

From solo storytelling sessions to must-hear guest interviews, Season of Stories is growing—and so is the impact.

Trusted by Thousands of Listeners

Hello! I’m Sierra Shaw, the heart and soul behind Season of Stories. With a rich tapestry of experience in storytelling and conversion-focused copywriting, I've dedicated my career to helping entrepreneurs and multihyphenates like you turn their diverse journeys into compelling narratives. My passion lies in uncovering the unique stories that every business owner holds, crafting them into powerful tools that not only resonate with audiences but also drive tangible results.

I'm Dusty Hegge! Jesus-loving, business nerd, and self-proclaimed coffee snob connoisseur.

the Hostess

Alina M.

“I always knew what I did, but not how to talk about it. This gave me the language I didn’t know I was missing.”

“This podcast connected the dots in my business for the first time.”

Drew S.

“The clarity and confidence I got from this podcast are wild. It’s like free coaching, but better.”

“After listening to two episodes, I rewrote my entire About page.”

Jamie R.

“I love how Sierra blends strategy with storytelling—it’s the only podcast that actually makes me want to take notes.”

“Every episode feels like sitting down with a creative mentor who gets it.”

Listener Love: Real words from real humans who hit “play” and never looked back.

We love bringing thoughtful, story-rich conversations to life. If you’re a founder, creative, or expert with something to share, pitch us your story below.

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— Sierra Shaw

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Selling Without the Ick: Story-Driven Strategies That Convert

The Seasons of Multihyphenates

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September 1