This is where inconsistent progress becomes faithful, lasting growth - the kind that fuels Kingdom impact.
The Percolator is a group mentorship and mastermind for the Christian business owner who refuses to quit on the work God gave them.
Here, biblical discipleship meets business development in real time. You’ll get live strategy, personalized feedback, and the accountability of a faith-driven community— so your shaky sales become steady, your systems finally serve you, and your task list starts to energize you again.
Applications close November 1st!
ONLY 5 3 SPOTS LEFT!
You’re writing, teaching, leading—pouring yourself out for the people God has called you to serve.
You’ve shown up with faith. You’ve delivered results. You’ve carried the weight of your calling with everything you have. And you’ve worked too hard for your business to stay this fragile. You’re not a beginner. You’ve made sales. You’ve seen momentum. You’ve proven to yourself that your work matters.
But every sale feels like it drains you. Every launch takes everything you have. Every project feels like you’re reinventing the wheel.
And if you’re honest, you know you can’t keep this up forever.
This isn’t just about “making business work.” This is about faithfully stewarding the work God gave you. And if you keep building without a foundation, the weight will crush you.
IF NOTHING CHANGES, HERE’S WHERE THIS ROAD LEADS: inconsistent, unpredictable income. A constant strain on your family. Passion that once lit you up begins to feel like a burden. And the work God called you to do gets buried under exhaustion and discouragement. Ask me how I know.
It’s time to stop neglecting your systems, sales, and foundations; it’s not just your business that suffers—it’s your family, your clients, and the Kingdom impact God entrusted to you.
Jen went from stuck and uncertain to clear and confident - in just 4 months.
“Before joining The Percolator, I knew how to be a coach—but I didn’t know how to build a business that could sustain that calling. I didn’t know how to get my message out there, create evergreen offers, or get people to engage. I was stuck in side-gig mode, unsure how to move forward.
Now, I know exactly what to create and how to offer it. I have movement, motivation, and a clear plan to make this business thrive. I finally feel like I’m out of my own way.
I’ve even started a daily Bible reading rhythm that’s strengthened every part of my life. I went from feeling stuck to being excited—not just about coaching, but about building the business that supports it.”
— Jen, Vision coach | Inaugural Cohort Member 2025
You were never
meant to carry
this alone.
And the solution isn’t another productivity hack or one more course collecting digital dust. What you need isn’t more noise—it’s a foundation that steadies the work you’re already doing.
WHAT YOU NEED IS:
CLARITY to know what matters most right now, so you can stop scattering your energy and start focusing on what actually moves the needle.
SYSTEMS that keep you from reinventing the wheel every time you make a sale, onboard a client, or share your message.
ACCOUNTABILITY that helps you follow through instead of fizzling out when life gets busy or doubt creeps in.
COMMUNITY that reminds you your work is holy and important—even on the days you feel small and unseen.
SALES CONFIDENCE that reframes selling as serving, so you can invite people into transformation without shame or fear.
That’s exactly what The Percolator was built for.
It’s not about doing more. It’s about building on a foundation of clarity, discipleship, and development—so your business stops draining you and starts sustaining you, your family, and the Kingdom work God has blessed you with.
Meet Your Business Barista
BUSINESS COACH AND CONSULTANT, OPS STRATEGIST, COFFEE SNOB, AND BIBLE NERD
I’m Dusty Hegge (Hegge rhymes with Peggy), and I’ve spent over 8 years helping Christian coaches, authors, and creatives build businesses that are both profitable and peaceful. Along the way, I’ve worn nearly every hat—handmade shop owner, event coordinator, podcast host, non-profit marketing director (where I tripled donations during COVID), website designer, and course creator.
I know what it’s like to have a million good ideas, feel buried under the weight of them, and wonder if you’re just too inconsistent to make it work.
What finally changed everything for me wasn’t hustling harder—it was getting clear on my next step, creating systems that actually fit my life, and surrounding myself with community instead of carrying it all alone.
And I’ve seen it change things for my clients too: launching projects they’d been sitting on for years, raising their rates with confidence, and recovering joy in their work because they weren’t doing it in isolation anymore.
That’s why I created The Percolator. Because while strategy is powerful, strategy paired with group ideation, encouragement, and accountability - that’s transformational.
You don’t just need another course or productivity hack. You need a safe, Gospel-centered space to think, process, and plan with people who understand the weight of your work and the impact that it brings.
My role is to guide, challenge, and support you—not with generic templates or hustle-harder advice, but with real strategy, honest accountability, and a whole lot of encouragement. Together, we’ll build a business that blesses your family, serves your people, and glorifies God
Discipleship without development won’t sustain your business. Development without discipleship won’t transform your life. You need both.
That’s why The Percolator is built on the conviction that business IS ministry—and skipping the systems, sales, and operations piece is a disservice to your family, your clients, and the Kingdom.”
Your business IS Kingdom work. And skipping the systems, operations, and sales skills piece isn’t just slowing you down—it’s a disservice to your family, your clients, and the people God has called you to reach.
THE PERCOLATOR BRINGS BOTH TOGETHER:
GOSPEL-ROOTED DISCIPLESHIP that grounds you in truth, accountability, and obedience.
PRACTICAL BUSINESS DEVELOPMENT that gives you steady sales, simple systems, and confidence in your work.
This isn’t about hustling harder. It’s about faithful stewardship—so your business fuels Kingdom impact and your life reflects the peace you’re working so hard to offer others.
Christina went from overwhelmed to leading her business with clarity, peace, and Biblical discernment.
Plus, she hit her course sales goal, sold out her first workshop, and landed a Harper Collins feature in just 4 months.
“Dusty challenged me to root all of my business strategy in Biblical discernment, the fruits of which I am seeing every day in my home and my work. She really means it when she says that her goal is to encourage you to take a discipleship FIRST approach to business.
As my business grows, I feel better equipped to practically “audit” myself as I progress so that I am constantly prioritising my family and my relationship with Christ above all else. My business is growing, and I feel the hand of God in all of it because Dusty has pushed me to constantly seek Him for my wisdom. She challenges me to obedient discipleship — with intentionality and surrender.”
— Christina, Writing instructor | Inaugural Cohort Member 2025
THE PERCOLATOR PROMISE
The Percolator isn’t another course to finish or another strategy to chase.
It’s a 4-month mastermind designed to help you actually follow through on the work God already gave you—without sacrificing your family, your health, or your joy in the process.
This isn’t a quick fix. There are no empty promises here. But if you show up?
You will leave with:
Create clarity around your goals, so you know exactly what to focus on next.
Build simple systems that make sales and operations feel natural, not exhausting.
Gain sales skills that feel like service—so every invitation is rooted in love, not pressure.
Stay on track with accountability and feedback, so you stop fizzling out halfway through.
Grow in a faith-driven community that won’t let you forget your work is holy and important.
THE PROMISE IS SIMPLE:
You won’t leave with a pile of new homework or half-finished ideas. You’ll leave with a stronger foundation, steadier sales, and sustainable rhythms that fuel both your income and Kingdom impact.
This is where your fragile, stop-and-start growth becomes faithful, lasting fruit.
What if, instead of wishing things were different, you took bold action—and four months from now, this was your reality?
→ You sit down on Monday morning, open your dashboard, and know exactly what to work on first. No spinning. No endless lists. Just clarity.
→ Sales conversations feel like service. Instead of stumbling through, you confidently invite people into something deeper—knowing you’ve built an offer worth saying yes to.
→ Your weeks have margin. You can take a sick day with your kids, plan a date night, or rest on a Sunday without guilt—because your systems keep the work moving.
→ You’re surrounded by friends who pray with you, brainstorm with you, and call you back to your goals, priorities, and mission when the weight of it all makes you forget why you started.
→ Your business stops being a drain and starts fueling Kingdom impact—serving your family financially, blessing your clients deeply, and glorifying God in the process.
That’s what’s waiting for you when you start to take your work (and rest) seriously for the glory of God and the good of His people.
That’s the kind of life The Percolator makes possible.
Yeah, the money sounds nice (and honestly, it’s needed) but your main goal is to serve your clients and bless your family in a way that’s aligned with your unique skills, interests, and expertise.
You want to enjoy your work without sacrificing your mental health at the altar of “success”.
Big goals and bold callings don’t crumble because of lack of effort. They crumble because there’s no foundation to hold them.
That’s why every call, every piece of feedback, and every community rhythm inside The Percolator ties back to ARISE—the framework that makes sustainable growth possible.
AWAKEN → See clearly what God has entrusted to you in this season, so you stop striving for someone else’s success and focus on your own faithful assignment.
REFINE → Cut distractions, prune your task list, and align your energy with what will actually move the needle.
IMPLEMENT → Take small, doable steps forward—week by week—so clarity doesn’t just live in your notebook, it shows up in your results.
SUSTAIN → Build rhythms, systems, and accountability that keep you moving even when motivation fades or life gets messy.
EMODY → Step fully into your role as a Kingdom-minded CEO, leading with conviction, stewarding your calling with peace, and walking in the confidence that your work matters.
This isn’t just another framework. It’s the operating system of the mastermind—the backbone of your growth, and the reason you won’t just learn what to do, but actually live it out.
THE 4-MONTH CYCLE
We’re building steady, sustainable growth — not sprinting. Think of each month as one full “brew cycle”: pour, steep, rest, repeat.
We’ll use each month's theme as a guide for our conversations, but we’ll prioritize working through your unique challenges and projects. The goal isn’t to add more to your to-do list, but to faithfully accomplish the work already set before you.
Month 1: AWAKEN + REFINE
Clarify your Owner’s Intent, prune distractions, and set input-based goals that fit your real capacity
Month 2: IMPLEMENT
Simplify your workflows, set up systems, and begin executing small, strategic steps that move you forward.
Month 3: SUSTAIN
Build rhythms of accountability, evaluate progress, and create reset practices to keep momentum when motivation dips.
Month 4: EMBODY
Step into your leadership role with confidence. Strengthen your sales skills, refine your client experience, and prepare for expansion that doesn’t burn you out.
A Layered Approach to Growth
THE PERCOLATOR IS DESIGNED TO BE CYCLICAL.
Each round through the mastermind lays a stronger foundation, so when you stay on for a second cohort, you don’t just repeat the same steps— you go deeper.
In your first cohort, you’ll master the essentials: clarity, core systems, rhythms, and sales practices that feel like service.
In your second cohort (and beyond), you’ll refine those foundations, add advanced layers like KPIs, delegation, automation, and expansion strategies—all with the same discipleship and accountability guiding you forward.
In the inaugural cohort, members gained deeper clarity on their businesses and their lives, shifted from overthinking to faithful action, and left with strategies they immediately put into practice.
Most members will choose to stay for multiple rounds—not because they didn’t see results the first time, but because they did. The Percolator is built to grow with you, so each cohort brings new depth, maturity, and confidence in your role as a Kingdom-minded CEO.
This layered approach means you’re never “starting over.” You’re always building on the work you’ve already done—stronger, steadier, and more sustainable each time.
Only five three spots available!
Insie the Percolator you’ll get:
Weekly Mastermind Calls
We meet live on a video call for the first three Thursdays of each month (60–90 minutes). Expect hot seats, strategy, troubleshooting, and space to bring your real-time questions.
REST + GUEST WEEK
On the fourth week, you’ll have a built-in margin week to catch your breath, implement, and rest. Plus, you’ll get a bonus guest interview or training delivered through the private podcast feed.
PRIVATE PODCAST FEED
Every call recording, guest interview, and bonus training is added to your private podcast feed so you can relisten on the go (or catch up if you miss a live session).
POUR OVER AUDITS
Submit 1–2 pieces of work each month (like a sales page, email draft, or offer outline) and get personalized, detailed feedback from me. Think of it like pouring over your work together—refining, pruning, and polishing until it’s clear, strong, and ready to serve your audience.
GOSPEL-CENTERED COMMUNITY
An ongoing community space where you can ask questions, share wins, and get accountability from people who won’t let you quit on the work God gave you.
NOTION DASHBOARD + TOOLS
Templates and frameworks to help you map your goals, track your progress, and implement ARISE in your everyday business rhythms.
This isn’t about piling more onto your plate. It’s about giving you the right strategy, the right support, and the right accountability so you can actually follow through on the work you’re already called to do.
The Percolator is for you if:
The Percolator is for Christian entrepreneurs who are:
Already selling, but tired of shaky, inconsistent results.
Brilliant at their craft, but struggle with sales, marketing, or operations.
Hungry for accountability and a safe place to process ideas.
Longing for rhythms that honor their life and family while fueling Kingdom impact.
Ready to stop hustling harder and start building on a foundation that lasts.
This mastermind is intentionally co-ed. Company Retreat is women-only, but The Percolator brings men and women together—because iron sharpens iron, and both perspectives strengthen the room.
The Percolator is NOT for you if:
The Percolator won’t be the right fit for you if you are:
Looking for a quick fix or overnight results.
Unwilling to be challenged, refined, stretched, or implement/consider my suggestions.
If you don’t have 2-3 hours a week to devote to sessions, application, and investing in the community group..
If you’re not yet sure if you want to run your business for the long haul.
Not open to a gospel-centered approach to business.
Just looking for a course you can work through on your own time. If so, Grounded is what you’re looking for!
If that’s you, no hard feelings—this isn’t your room. But if you’re ready to build faithfully and sustainably, you belong here.
Brenna | inagural Percolator member 2025“I was on the brink of burning out in my business before it even got off the ground, but Dusty's kingdom-first approach to business was exactly what I needed.
Not only did Dusty help me bring my priorities back in line, she helped me put words and actions behind so many thoughts that were just floating in my head. I am very thankful for Dusty's encouragement and guidance!.”
$1,697
The Investment
ONLY 5 3 SPOTS LEFT | UP TO 6 MONTHLY PAYMENTS
At the end of your 4 months, you’ll also get first dibs to re-enroll before new applications open.
FROM UNSURE to
ENCOURAGED
“Dusty is thoughtful, caring, gentle yet assertive, fun, enthusiastic, and a built-in cheerleader. She has such a gift for answering client questions and concerns that makes the client feel supported.
I'm honored and privileged to have been able to work with Dusty on more than one occasion.”
CAROLINE J SUMLIN | AUTHOR
I know what it’s like to wonder if investing in your business is “worth it.” Especially when you’ve already tried so many things and still feel stuck.
That’s why I created The Percolator to be both accessible and deeply valuable. This isn’t just another program to add to your plate—it’s a 4-month rhythm of support, strategy, and accountability that actually lightens your load and helps you move forward with confidence.
This level of ongoing consulting and strategy would normally cost well over $4,000. I built The Percolator to offer that same level of value, but in a structure that’s more approachable—without sacrificing depth.
Lets have a quick coffee chat.
If you’re curious about the Percolator but want to talk it through with a real person first, I’d love to hop on a quick 15–20 minute call with you. No pressure, no pitch—just space to ask questions, process out loud, and discern if this is the right next step for your business.
Think of it like meeting a friend for coffee: casual, honest, and hopefully clarifying.
(Or keep scrolling for FAQs)
Frequently Asked Questions
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The first session will be on Thursday, November 13th, at 9:30 am.
From there on out, we’ll meet for the 1st three Thursdays at 9:30 am pacific time. And on the 4th week, there will be a bonus lesson or guest expert in your private podcast feed!
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We’ll meet on Thursdays at 9:30 am Pacific Standard Time.
All calls will be recorded and added to the private podcast exclusive to this cohort in case you want to listen later or if you miss a live call.
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Absolutely! You can select the option to pay in full or a split pay in as many as 6 monthly installments.
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Yes! Because this is a flexible framework and not an exact step-by-step plan, you’ll fit in wonderfully inside the Percolator!
I have lots of experience with e-commerce and handmade products, so you’re more than welcome here.
This isn’t a “quick fix.”
It’s a safe, strategic space to get unstuck, rediscover your focus, and finally feel like you’re building a business that blesses your family, glorifies God, and fits your real life.
It’s time to stop waiting for clarity to magically appear and start building the business God’s already equipped you to lead.
Still not sure? That’s okay! This is a big decision and I want to make sure you feel really good about whatever you decide!
That’s why I made a full, candid episode all about the Percolator, its structure, and the heart behind it on my podcast, Voice Memos from Dusty.
Give it a listen! I think it’ll answer your questions! Or you can book a free 15-minute connection call and we can chat about whether or not it’ll be a good fit for you in this season of your life and business.